ASSOCIATED PRESS - Feb 29 - The picture of a handsome, uniformed soldier accompanying online ads that proclaim "Military Man Searching for Love" is an Army lieutenant who was killed in Iraq in 2007, according to a lawsuit filed by his parents against PlentyofFish.com and True.com. In December, a friend recognized Peter Burks in an ad on PlentyofFish.com, clicked on it and was directed to True.com. PlentyofFish Media spokesman Paul Bloudoff said hundreds of thousands of third parties advertise via his company's site every month, and that it cannot control nor know about the content of those ads. The ad has been blocked from the company's network, he said. "We dealt with this matter a month ago," Bloudoff said in an email. True.com President Ruben Buell said he will be researching this diligently. He said True.com buys ads that run on other dating sites but does not know what happened in this situation.
The full article was originally published at Associated Press, but is no longer available.