HERALD SCOTLAND - Feb 12 - With the online dating industry predicted to be worth £150M annually in the UK by 2014, it is big business. Eight years ago TV presenter Sarah Beeny set up the site Mysinglefriend.com, where singles are "recommended" to potential love interests by friends. It has now ~1M users and has recently launched in Ireland. Ottokar Rosenberger, UK manager at eHarmony.co.uk, said changes in society such as moving around more and not necessarily having strong social or family networks had helped contribute to the popularity of internet dating.
by Judith Duffy
See full article at Herald Scotland
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Dating is a mainstay of popular culture now. It works, it makes for interesting conversation material, but there's still lots of room for improvement. Academics should get more involved and be able to sift through the masses of data to produces morsels of validation for the various matching 'systems.'
Posted by: Mark Brooks | Feb 15, 2012 at 01:07 PM