SOUTH UNIVERSITY - Feb 5 - Janis Spindel of Serious Matchmaking, says her business has gone up by 62% since shows such as Bravo’s The Millionaire Matchmaker have made her matchmaking services better known. Spindel goes to breakfast, lunch, or dinner every day of the week with a different potential client. She takes note of behaviors such as good eye contact. Spindel’s clients are all men, ranging in age from 27 to 78 years old. She describes them as very well-educated, upscale, professional, awesome men. In order to find matches for her clients, Spindel accepts applications through her website from women hoping to meet them. The women need to be well-educated, well-spoken, intellectually stimulating, grounded, and must follow a healthy lifestyle. Having things in common is also an important part of a successful match. Shannon Smith, a representative from Plenty of Fish (POF), says the site’s matching system is based on a combination of the information members enter into their profile and their user behavior. “If they have specified that they are looking for blondes, but search for brunettes, they will get matched with brunettes,” Smith says. “If a user will not date a smoker, they will not see smokers in their matches. POF has ~38M users worldwide. POF also has a mobile app. “Currently, upwards of 60% of our users under the age of 40 in the US access the site via mobile device", Smith says.
by Laura Jerpi
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