Money Can't Buy Me Love - Or Can It? - Online Personals Watch: News on the Online Dating Industry and Business

IRISH TIMES - Feb 14 - A European Singles survey found that Irish men are likely to spend €106 on a date, compared to British men, who were likely to spend €60. According to a study conducted by the Oxford Internet Institute last year, one in 16 Irish people surveyed started their relationship online. Services range from the free, such as PlentyofFish.com to subscription-based sites like Match.com. While there are never any guarantees, does a greater financial investment result in a higher success rate? “They know that a paying member is serious about dating,” says Grainne Barry of Another Friend, Ireland’s largest dating site with ~60% of the Irish market share.