TECH CRUNCH - Jan 31 - In 1997, Rufus Griscom and Genevieve Field launched a website and eMag dedicated to sex, relationships, and culture called Nerve. Because Nerve already had a loyal readership and fanbase (about 2 million monthly uniques), there was a readymade audience for Nerve Dating, making it easier to reach critical mass. Today, the team is launching Nerve Dating in San Francisco, with plans to continue rolling out across the U.S. The main thrust of Nerve’s bi-costal dating service is to create a platform that “celebrates individual voices,” without the taxonomy inherent to dating websites that tends to lump people into categories so that matching technology can do the heavy lifting. Nerve is trying to make dating more like an enjoyable cocktail party, something that’s more natural and casual than an awkward blind date. Thus, on Nerve, users can actively share their thoughts and opinions about restaurants, bars, movies, music, and books, and are instantly introduced to other people who enjoy the same things.
by Rip Empson
See full article at Tech Crunch
See all posts on Nerve Dating
| |
Comments