Plentyoffish Fires Darts At eHarmony, On Valentine's Day - Online Personals Watch: News on the Online Dating Industry and Business

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David Evans

That article was poorly written. Your white label dating checklist doesn't even mention POF, does it?How does the $500 million Match get outgunned by the $30 million POF? I don't see any social networking features on POF. How is POF that relaxing? Not trying to be too difficult here, but I don't understand this article or how POF is social. Please clue me in.

Of course people need to create a profile and sell themselves. I sure don't want to rely only on an algorithm. Everyone needs a profile of some sort.

Glad to see the industry catching up to what I've been saying since at least 2007 about the power of social graph and our tastes, preferences and personality traits as exhibited by Facebook. Interesting to watch startups get the whole "friends matching friends" feature wrong, time and time again. Someone will nail it, and its probably not going to be Match.

Its an advertising based industry, friends matching friends, or any other feature-based site won't work without a $10 million ad spend budget. Just ask HowAboutWe and Zoosk.

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