SYMPATICO.CA - Feb 14 - Business News Networks(BNN) has interviewed Markus Frind, CEO and founder of POF.com.
Q: How do you make money ?
A: Through advertising and we also have optional online subscriptions. With a couple of million people visiting our site a day it’s pretty easy to make money.
Q: How much do you make a year?
A: $10’s of millions.
Q: In online dating does price matter?
A: Our users spend on average $700M per year on paid dating services so virtually all the users that are on a paid online dating site are also on POF, there’s a massive overlap.
Q: So what differentiates you from the others?
A: POF is free and it’s the largest free site.
Q: And what’s the success ratio for every 10 people who use your site
A: We track the relationship numbers and they are usually over 30%.
Q: Is it true that most people lie about their age in online dating?
A: We really don’t see that much.
Q: Have you had any thoughts about taking it public?
A: As a sole shareholder it doesn’t make too much sense for me to go public.
