8NEWS NOW - Feb 19 - Men simply say what they're net worth is and what monthly allowance they're willing to give. SeekingArrangement.com founder Brandon Wade started the website in 2006. A few months back, the Las Vegas-based business topped one million users. There are 10 women for every man on the site. The website says that 15% of their client base are gay and lesbian, and sugar mommy's are on the site too, looking for young men.