Valentine's Day For Cheaters

CHICAGO TRIBUNE - Feb 13 - Everyone knows Valentine's Day is Feb 14th. Not quite as as many may know that Feb 13th is Mistress Day. "79% of married men that we polled planned to spend Feb 13th with their mistress," said Noel Biderman, the founder of AshleyMadison.com. Biderman said, despite having a company slogan that states "Life is short — have an affair," he is not trying to convince people to cheat, but merely creating a community of discretion for those who do. With~13M members throughout 17 countries, it seems like it's caught on. While the majority of the members are married men seeking women, Biderman said 22% are single women seeking married men. And Biderman said when you factor in hotels, jewelry and luxury travel, the infidelity economy is a trillion-dollar-a-year business.