INDEPENDENT.CO.UK - Mar 19 - Badoo is one of Britain's biggest online success stories and has amassed 140M users a month. Badoo is essentially a dating site that also allows users to pretend they're only looking to make new friends. Most people use the site just to chat, with 20% going on to date. An average user will speak to between six and 10 people a month and meet between two and four of them. The idea has proved more popular in Latin countries than in Britain or the United States – only 1 million or so of the monthly users are based in the UK (60% are male and one third are over 35).
by Ian Burrell
See full article at Independent.co.uk
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