CBS - Mar 15 - “Our algorithm is not based psychological theory,” said Amarnath Thombre who helped design Match.com’s algorithm. “It’s based on rigorous analysis of data of what people actually do on the site.” The Match.com algorithm is behind every single match made on the site. It takes into account the user’s personality, preferences, and their behavior on the site. “The algorithm is constantly following you on the site and getting more and more accurate as you spend more time on the site,” Thombre said. Dr. Eli Finkel, a psychology professor at Northwestern University, has been studying the science behind sites like Match.com. He says the sites are generally good at connecting two people who might otherwise never meet, but he says there’s a certain magic to finding true love that’s not part of a math equation. He says that spark we all seek can only happen with face-to-face interaction.