GIGAOM - Mar 7 - TheComplete.me, formed by former Match.com executives, connects people through their interests using their real identity and encourages users to express themselves through Pinterest-like pinning of objects. TheComplete.me, which went public today at the Launch conference, pulls together a person’s profile using data from social networks. Their interests get visually represented on a FraME similar to a Pinterest Board. And like Pinterest, people can use a bookmarklet to add items to their FraME from anywhere on the web. The more a person shares, the higher their ME score is, indicating how authentic and real they are. Brian Bowman said he decided to leave Match.com after he realized that the company was not prepared to leverage the social web. Trish McDermott, former VP of Public Relations Match.com who is also on the founding team, said the old way of checking off boxes and creating lists of interests doesn’t reflect the true personality of people and actually keeps people from learning who someone really is. But with social networking, people are learning to be transparent and authentic.
by Ryan Kim
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