GIGAOM - Mar 7 - TheComplete.me, formed by former Match.com executives, connects people through their interests using their real identity and encourages users to express themselves through Pinterest-like pinning of objects. TheComplete.me, which went public today at the Launch conference, pulls together a person’s profile using data from social networks. Their interests get visually represented on a FraME similar to a Pinterest Board. And like Pinterest, people can use a bookmarklet to add items to their FraME from anywhere on the web. The more a person shares, the higher their ME score is, indicating how authentic and real they are. Brian Bowman said he decided to leave Match.com after he realized that the company was not prepared to leverage the social web. Trish McDermott, former VP of Public Relations Match.com who is also on the founding team, said the old way of checking off boxes and creating lists of interests doesn’t reflect the true personality of people and actually keeps people from learning who someone really is. But with social networking, people are learning to be transparent and authentic.
by Ryan Kim
See full article at GigaOm
Brian is one of the smartest people in internet dating today. Authenticity is at the core of The Complete.me. Interesting side news: Baihe.com is a top 3 dating site in China and they recently switched to having everyone have to use their real names on the site. [Full Disclosure: TheComplete.me was advised by Courtland Brooks]
Posted by: Mark Brooks | Mar 10, 2012 at 03:53 PM