TECH CRUNCH - Apr 22 - At Cheek'd website users fill out a profile and order a deck of cards, which say things like “act natural, we can get awkward later”. The cards also have a short ID code on them, with a URL for the Cheek’d website. When a suitor receives the card, the idea is that they’re so filled with curiosity that they enter the code on Cheek’d and are taken to user's profile page. Members pay $9.95 for a monthly subscription to keep their profile live. They have to pay extra for the cards which come in various sizes with corresponding pricing.