PRI.ORG - May 27 - For many Indians, caste is an important factor in daily life. Caste as an indicator of commonality in terms of things such as food, tradition or culture. In Chennai, there’s a small store belonging to TamilMatrimony.com. The store is meant to draw in Indians who don’t use or can’t afford computers. Clients sign up in person and take home print-outs of the profiles they’re interested in. Find a good match, and they can set up a meeting. The founder of Tamil Matrimony is Murugavel Janakiraman, who operates a range of localized marriage sites across India, including Gujurati Matrimony and Punjabi Matrimony. He claims 20M Indians are currently using his services.