CAMPAIGNLIVE - June 13 - An outdoor ad for manhunt.net that features two topless men about to kiss has escaped censure by the advertising watchdog, despite a flurry of complaints that it was overtly sexual. In its ruling, the ASA said it had noted that Online Buddies and Primesight had given the poster's location careful consideration, so as to avoid schools and businesses that provided children-based services. The ASA ruled the ad was "sexually suggestive", rather than overtly sexual, and concluded the ad was not socially irresponsible and the ad could continue to run.
by John Reynolds
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