WLD BLOG - July 27 - Australia is 50 times the size of the UK. Aus is well connected, with 17M online (80% of population) and 18M mobile subscribers. Australia has a mature and developed online dating market with lots of established local dating brands. 62% of Australians are stating that they ‘have used or are considering using online dating sites’. The arrival of new dating sites lead to a +30% YOY rise in dating search queries in Q1 2012. WhiteLabelDating.com claims 1200% YOY revenue and members increase in Australia.