HUFFINGTON POST - July 18 - Eight single daters used eight mobile dating apps over one month as part of the first-ever Mobile Dating BootCamp. The group came together at the iDate Mobile Dating Industry Conference in Beverly Hills to discuss their experiences. They touched on key topics like location-based features and the ability to message and browse matches from anywhere. Mark Brooks, editor of OPW states "top tier dating sites are seeing 40-60 percent of their logins on mobile." Brooks feels that mDating services will surpass web-based dating when they effectively combine Vicinity Based Dating, Active Matchmaking, and Social Awareness. Match.com reports 40% of their logins are on mobile and PlentyOfFish reports that 40% of their signups are on mobile. According to Juniper research, mobile dating revenues should reach $1.4 Billion by 2013.
by Julie Spira
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Julie did a great job pulling this panel together at iDate. We should do more of these panels. Its very time intensive to pull them together, I know, but it was fascinating to get the scoop directly from some novice users on some of the top mobile dating apps.
Posted by: Mark Brooks | Jul 21, 2012 at 04:18 PM