BUSINESS WEEK - July 27 - HowAboutWe.com is a startup that offers a platform to suggest first dates.The site has arranged ~1M dates and users must purchase a subscription ($70/6months). “We focus on getting you offline to see if there is real chemistry,” says co-founder Brian Schechter. That’s one reason Schechter says he hardly considers HowAboutWe to be an online dating site at all. Getting would-be daters offline is the industry’s No. 1 trend, according to OkCupid co-founder and CEO, Sam Yagan. Online dating sites have become a $1.3 billion industry during the past decade, according to researcher Marketdata Enterprises. But revenue is expected to slow this year, growing just 7.5%, as the market has become saturated with ~1,500 sites.
by Meghan Walsh
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