EDGE - July 25 - Online Buddies, the parent company of Manhunt.net, has launched an ad agency to help digital marketers reach Manhunt users after they’ve logged off. Men visiting Manhunt are automatically tagged as gay. Manhunt is calling its new advertising offshoot Gay Audience. Its website states its purpose: to allow advertisers to reach gay men beyond websites offering gay-related content. The company boasts that an ad agency can reach men when they’re visiting a mainstream website such as Huffington Post using a retargeting technology called "audience extension." The 2012 Berkeley Privacy Census revealed that tracking consumers across the Web is increasing dramatically. Of the 25K most popular websites in the study, almost 90% dropped cookies. Online Buddies CFO Richard Scott said that he considers this type of retargeting fairly standard offering among large websites.
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