OPW - July 25 - In addition to Singleboersen-vergleich.de annual study about "Online Dating Market in Europe", their daughter portal Dating-vergleich.de published the first Mobile dating study of German market.
Here are the most interesting facts from the study:
- Out of 11.5M German singles, 1M uses Smartphones for dating and flirting.
- Mobile dating is attracting young demographic (16 – 35 years).
- Badoo and Lovoo are the most popular mobile dating apps, followed by Friendscout24.
- Direct revenue coming from mobile dating in Germany reached 25M Euro in 2011. That represents 10% of the online dating revenue. The mobile dating is expected to grow at least 30% in 2012.
