FAST COMPANY - June 28 - Online dating has ballooned to a $4 billion business. Now the industry faces new players and challenges.
oneGoodLove
Problem: Dominated by hookup sites like Grindr and Manhunt, the gay online-dating space underserves relationship-minded folks.
Solution: OneGoodLove, a sort of eHarmony for the gay and lesbian community, is evolving its matching system.
OkCupid
Problem: To improve matching algorithms, sites need to know who goes on dates with whom and how those dates turn out.
Solution: OkCupid Labs wants to advance its mobile platform to gather new kinds of data on real-world dating behavior. Via the app, users will be encouraged to give instant feedback about their dates with other OkCupiders.
Badoo
Problem: As online daters become conditioned to screening potential mates via in-depth profiles, the process of meeting new people online grows further from how offline attraction really works.
Solution: A social discovery app, Badoo facilitates meetings on the fly by encouraging users to find people right around them based on nothing more than a photo, an age, and an interest or two.
HowAboutWe
Problem: A happy customer is a lost user.
Solution: HowAboutWe, a site that connects people based on user-suggested activities, is launching a service for couples.
by Dan Slater
See full article at Fast Company
See all posts on oneGoodLove See all posts on Badoo
See all posts on OkCupid See all posts on HowAboutWe
