THE DRUM - July 18 - According to Acision's 'Psychology of SMS' research, 92% of smartphone users prefer texting over instant messaging and social networking on their devices. The survey polled 2000 UK and US respondents. Men send texts to an average of 17 contacts, while women send texts to 13. 94% of 18-35 year-olds use SMS, sending and average of 133 messages per week. Researches believe people stick to what is reliable and familiar over all of the new services and applications.
The full article was originally published at The Drum, but is no longer available.
