IAC Buys DateHookup - Online Personals Watch: News on the Online Dating Industry and Business

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Wow, looks like IAC has quite the portfolio now with this and OkCupid in their hands. I wonder if their going to merge services since their basically both the same thing as they were competitors in the free site arena.

Mark Brooks

Datehookup is seeing a couple million USA uniques a month according to Compete. http://siteanalytics.compete.com/datehookup.com/

They're a key competitor to Plentyoffish.com.

Match is pricing based on lost revenues, more than actual revenues, I think.


They lost out, they could have bought Dateolicious.com and not only have a free online dating site that is growing fast, but also use the name on all sorts of products.

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