VENTURE BEAT - Sep 6 - Andrey Andreev is probably one of the most successful entrepreneurs, and Badoo is the “sleeper hit” of the social networks. Badoo’s concept is simple. Upload a few cursory details and a choice image, ping on location-awareness and you’ll see who is in your immediate radius and who might be appealing enough to arrange to meet in real life. “Think of it like it’s a nightclub! It’s not just about sex,” says Andreev, slightly ruffled at suggestion that it's like a Grindr for straight hookups. “Some people use the service in this way. But, like in a night club, you bring people together and then it’s up to them to figure out what they want to do.” Badoo has achieved its 150M subscription level by virality alone. Launched in Spain in 2006, Badoo now has 6.4M users there, plus around the same amount in Italy, 8.2M in France, 9M in Mexico and 14.1M in Brazil.
This post also appears on SocialNetworkingWatch.