Grindr CEO: 100% Of My Audience Does Not Have Equality

MASHABLE - Sep 8 - Grindr is hoping to steer its 1,558,031 U.S. users — all of voting age — toward ballot boxes this year, in what’s bound to be an historic election. Joel Simkhai, founder and CEO of the Los Angeles-based company, believes another fundamental difference sets the userbase apart. “We don’t have the same rights as everyone else. 100% of my audience does not have equality.” He believes Grindr has a responsibility to change that. The team launched the Grindr for Equality: Election 2012 campaign for the first time. The end goal is to rally ~1.5M users together to vote for LGBT-friendly initiatives and their congressional supporters in all 50 states. Grindr hopes to educate users about local elections, and advocate for the president, representatives and senators who are supportive of same-sex marriage and gay-friendly initiatives.