MEDIANAMA - Sep 17 - New York based group-dating site, Ignighter, which had stepped foot in India in early 2011, and had raised funding, has now pivoted to being an India centric online meeting place, letting its users meet and interact with other users sharing similar interests. The rebranding took place in January 2012, when Ignighter decided to build a new site customizing it extensively for Indian users. He claims that the conversion rate had doubled after the re-branding. The site claims to have a user-base of 4M, with 95% users being Indians. ~20% users are women.