THE DRUM - Sep 25 - match.com will be the partner for new ITV2 show Girlfri3nds, which follows three women as they search for love. The deal includes broadcast and online sponsorship of the show by match.com, as well as digital and social media activity. Hosted by Emma Willis, the show will begin with an audition with a hundred men from all over the country ‘pitching’ themselves to the three women. During each episode match.com’s resident relationship expert, Kate Taylor, will be tweeting dating advice.
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A natural fit for Match.com. I've had a few call-ins from various show pilots trying to raise funds from idating companies. Match is setting a great precedent for the dating industry with this show.
Posted by: Mark Brooks | Sep 27, 2012 at 05:22 PM