BUSINESS INSIDER - Sep 27 - OkCupid has become incredibly popular in recent years. The tipping point was in 2009, when a strong social media strategy helped it gain traction, says CEO and Co-Founder Sam Yagan. One of the best ways to grow a business is to expand the possible user base. OkCupid tries to reach a broad audience with its blog by choosing interesting topics and great graphs that provide information as well as entertainment. OkCupid only has 18,083 Twitter followers and 12,860 Facebook page likes, which is nothing compared to how many people comment on its blog. Social media is just one piece of the puzzle. “There’s a rule of thumb in marketing that you have to have seven ad impressions before someone actually takes an action," says Yagan. "It’s reading an article on Facebook; it’s hearing the story on the news; it’s hearing from one of your friends who’s using OkCupid."