Social Gaming, Dating Account For The Biggest Growth In Carrier Billing

TECH CRUNCH - Sep 3 - According to new data from U.S./German carrier billing company mopay, mobile gaming is currently the biggest generator of carrier billing revenues, accounting for over half of all transactions and growing at a rate of ~30% YOY. Traditional mobile games currently bringing in $4.50 per month, and have grown by only 10%. Social gaming is seeing a much stronger rise: its average revenues per user are up by 40% to $5 per month. Social media apps accounted for 5% of all carrier billing transactions. Online Dating has grown by 25% and is currently bringing in $6.50 per month in revenues among individuals using these services. But some countries seem more taken by carrier billing than others: Italy has a lot of single users who return only 25% of the time. Brazil’s carrier billing users, meanwhile, return 70% of the time, with two-thirds of that group making more than five carrier-billing based purchases.