TELEGRAPH.CO.UK - Oct 24 - With ~5.8M people 45+ living alone and ~1.7M women 65+ who are widowed in the UK, online dating for the over-50s has become big business. New entrant myLovelyParent.com goes live on Friday. Matt Connolly conceived the idea when his single mother asked him why he couldn't help her find somebody. He found was that most single parents would never consider online dating without their child's encouragement. At myLovelyParent.com, instead of a friend describing the hopeful singleton, the adult children describe their 'older' single parent.