BUSINESS INSIDER - Nov 27 - OkCupid co-founder Sam Yagan said the company uses data to understand its users, gain insights, and use that data for marketing purposes. He claims that the company knows "quantitatively and anecdotally" that its users find better, more compatible matches on OkCupid than on other dating sites. OkCupid could use its data to set up a date between two people who won't know what the other looks like until they meet in person, a classic blind-date scenario, but arranged by algorithms rather than acquaintances.
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