USA TODAY - Dec 3 - The latest trend in online dating? Going offline as fast as you can. AARP is launching an idating service in partnership with HowAboutWe. 25% of AARP's 37M members are single and over half of the singles are under 70. Online dating industry consultant Mark Brooks says the AARP move into dating seems smart. "Seniors is a very good niche. Most dating sites skew toward guys, with more guys than women. But senior dating sites have more women. Being a 75 year old single man is the equivalent of being a 21year old hottie."
Older sites such as Match.com and newer ones such as DinnerDate, CupidRadar and Grouper, all are focusing on the importance of a personal connection offline. "I cringe a little when people describe it as online dating," said Michael Waxman, co-founder and CEO of Grouper. The typical experience for a Grouper member is to spend ~5 minutes on our website and ~2 hours at a bar with your friends." By the end of this year, Match.com say the site will have hosted ~ 2K events with 150K singles. PlentyofFish, a free online site, also hosts facetoface events.
by Sharon Jayson
See full article at USA Today
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Congratulations to How About We. This is one of the more interesting and innovative dating companies to emerge in the last few years. AARP is a MAJOR win!
Posted by: Mark Brooks | Dec 04, 2012 at 02:54 PM
There are also other comunity websites that target people who are into more specific types of dating such as dating websites meant for seniors where seniors can find single people who are also in their senior years. Another example is the dating sites specifically for single parents.
Posted by: trustedsingles.com | Mar 07, 2013 at 01:33 AM