Online Dating Has Changed Everything - Online Personals Watch: News on the Online Dating Industry and Business

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Mark Brooks

The real challenge for dating sites is to engineer serendipity. Right now they're focused on matchmaking. That puzzle will be solved in the next 10 years, and then the challenge will be to help people like Dan meet up with Sophie more quickly than in 2 1/2 years.

The phone will get to know you more intimately in future. Your phone will be your matchmaker. It will know when you're really single, and have a ringside seat to your life, and more accurately guide you to stumble upon an appropriate mate. However, your phone will not be a 'phone' in 10 years. It will be something in between an ipad mini and a Samsung Galaxy Note. That format will win through and endure, ultimately.

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