CNN - Feb 26 - SeekingArrangement.com reports that female college students made up 44% of the site's total users in 2012. With tuition on the rise, that number will likely continue to climb. Men who engage in such relationships, many of whom are older and married, enjoy taking care of young women and assuming a mentor role in their lives, said Steven Pasternack, who launched Sugardaddie.com in 2002. The average monthly "allowance" sugar daddies on the site said they shell out is $3K, according to SeekingArrangement.com. Surprisingly, sex isn't a given. It's obviously on the table but there are other motivations - to go out to eat or to have someone to talk to. SeekingArrangement.com's Wade said the men who subscribe to his site are discouraged from offering money on a per-date basis to avoid operating like an escort service.
by Stephanie Goldberg
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