BBC.CO.UK - Feb 24 - Customers of Cupid plc have voiced concerns that they may have been lured into paying subscriptions by potential dates who did not exist. Men who signed up to a number of sites owned by Cupid plc said that flirty messages they received as free members rapidly tailed off when they became paid-up subscribers. Cupid plc said it did created staff profiles, but only for "the express purpose of monitoring the site for quality assurance and moderation purposes". It categorically denied the company sent communications in order to tempt free members to pay subscriptions.
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