PRESS RELEASE - Feb 26 - Qualtrics, the provider of enterprise data collection and analysis software, is partnering with eHarmony. eHarmony has used Qualtrics Research Suite to capture real-time customer insight to improve its online site and app. In gathering customer insight, eHarmony discovered the pain points in setting up accounts on a mobile device. eHarmony restructured its mobile app based on specific customer suggestions and increased the number of new customers signing up via mobile by 40%.
The full article was originally published at Fort Mills Times, but is no longer available.
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I find i hard to believe that a company that has been around 10+ years can have a third party come in and magically increase signups by 40%. Does this mean that profit margins have climbed by the same percent?
Posted by: Markus | Feb 27, 2013 at 02:29 AM