TECH CRUNCH - Feb 26 - HowAboutWe has launched a new commercial alongside a new site landing page with options for both singles and couples. HowAboutWe begins its transition from a traditional dating site to a lifestyle brand for relationships in all stages. Singles pay anywhere between $8 to $35 per month. Meanwhile, couples pay a monthly membership fee of $22 to receive access and discounts on cool dates. The new landing page has shown a 20% bump in conversion rates during its testing period, which was preceded by January. January saw 2x more HowAboutWe couples subscriptions than the previous five months combined.
by Jordan Crook
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Helping couples makes so much sense, I'm amazed more dating sites haven't added offerings. Couples usually become singles again. Its far easier to maintain a service connection with them, and is so much better for word-of-mouth, than just throwing them to the wind once they leave your service.
Posted by: Mark Brooks | Feb 27, 2013 at 03:05 PM