THE NEXT WEB - Feb 14 - MeetCute encourages serendipitous meetings between people who don’t know each other, and are likely to be attracted to one another. After signing up, users are asked to indicate the faces they find attractive from a list of people. Then, when they fancy putting the service to the test, they send a text message to a dedicated phone number, specifying a location and time that they’d like a chance at an ‘encounter’. The service then uses this data and an algorithm to find someone nearby who is likely to be a good match, prompting them that a potential encounter is available nearby.
by Martin Bryant
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