TRIB LIVE - Feb 26 - What seems like a return to the old days of singles mixers and blind dates is actually a move among companies to improve user experiences, industry insiders say. “The goal has always been to bridge the online dating with the offline world,” says Cayla Gebhardt, Match.com spokeswoman. Match.com launched The Stir, events that can include everything from happy hours with ~100 people to smaller happenings like wine-tastings or rock-climbing. There have been 1,500 events since the launch. “The ultimate goal is to meet somebody in the real world,” said Julie Spira, online-dating expert, “Otherwise, you end up with a digital pen pal.”
by Rachel Weaver
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