NY TIMES - Feb 27 - Tinder, a new mobile dating app lets users swipe through profile pictures, tapping a green heart when they like what they see and pressing a red “x” when they don’t. Any time a user “likes” a member who has also liked him or her back, the apps declares a match and introduces the two in a private chat room. Although the app requires connecting through Facebook, it is cleverly discreet. It shows users only friends of friends, avoiding potentially awkward run-ins. Its founders say the app is downloaded ~20K times each day and to date they’ve made 20M matches through the service. It was born out of Hatch Labs, an incubator financed by IAC/InterActiveCorp, and became a stand-alone company in January.
by Jenna Wortham
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