ChristianMingle Saw 89% YOY Increase In Paid Members - Online Personals Watch: News on the Online Dating Industry and Business

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Comments

Mark Brooks

Spark Networks has spent big to get this growth. Sam at ChristianCafe is none to happy. eHarmony does not compete with Christian Mingle. Its for everyone. Not a niche dating site for Christians.

Stu O'Connor

Interesting article, it's a pity the facts weren't exposed, as it's all on public record – go see for yourself. I can only put it down to lazy reporting - which is a surprise from a giant like Bloomberg.

When examining figures, you have to bear in mind it's one thing to have huge revenue (trading turnover) but it's a very different story for the actual net profit. Realistically, this is a market where the various players are making a profit margin something to the tune of 25-50%. Yet, this company consistently loses money!

Staying with the facts for a change: before ChristianMingle, it was AmericanSingles.com that sucked all their money and almost tipped them into bankruptcy. So they wound down that one and re-emerged with AmericanSingles (Version 2) aka "ChristianMingle" – with the same perpetual money-losing business strategy!

In fact, what's keeping this company afloat is the extraordinarily successful JDate, which is unique. Extremely eyebrow-raising, actually. The reality is this, that without the high profits from JDate, they would've hit the wall in the late 90's, just after they started.

My question: Why didn't the reporter balance the story and point out the obvious business facts? The information is all available - and more importantly verifiable - because they are publicly traded.

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