Shares In Cupid Crash Amid Concern Over Tactics - Online Personals Watch: News on the Online Dating Industry and Business

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Mark Brooks

Mate1 has used 'ambassadors' for years. They greet people when they come onto the site. used auto-winks for years. Users get winks from people that TRUE thinks are a match for them. These programs are listed in the Terms & Conditions even.

White Label Dating recently also admitted to using shills some years ago. Hmm, time for standards perhaps?

Black Label Dating

I believe it won't be long before regulations are introduced. Especially as the questionable activity is coming from major names within the industry. At least WLD put their hands up and reformed their practices. Simply denying the practice is taking place when evidence is gathered by reputable sources doesn't fill shareholders with confidence.

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