CB BLOG - Apr 26 - The CEO of Match.com, Mandy Ginsberg, just left Match to head Tutor.com. Then we just heard from Art at DatingCoach.org that Chemistry.com is introducing personalized coaching (see image). Is Mandy Ginsberg behind this new coaching element on Chemistry.com? People need help. Match knows it. We know it. But noone has successfully integrated personal high-end customized advice with iDating. We match people, then send them off on their merry way. There's a huge disconnect. We need to be part of the entire relationship continuum by not only helping people with finding suitable people, but also with knowing how to better present themselves, what mistakes to avoid, and most importantly how to keep that person. Internet dating sites should all conduct exit surveys when people opt to leave. Just ask them when they stop paying or want to delete their profile or don't login for a month. That feedback is important for your product design and matching algorithm. But its also important so you know how to market to that person next. If they've met someone, start coaching them on how to keep that person. If they didn't, offer personalized assistance to find out why. What you see with this latest move by Match.com is evidence that they are pursuing this 'holy grail' again, with Chemistry.com.