CB BLOG - Apr 26 - The CEO of Match.com, Mandy Ginsberg, just left Match
to head Tutor.com. Then we just heard from Art at DatingCoach.org that Chemistry.com is introducing personalized coaching (see image). Is
Mandy Ginsberg behind this new coaching element on Chemistry.com? People
need help. Match knows it. We know it. But noone has successfully
integrated personal high-end customized advice with iDating. We match
people, then send them off on their merry way. There's a huge
disconnect. We need to be part of the entire relationship continuum by
not only helping people with finding suitable people, but also with
knowing how to better present themselves, what mistakes to avoid, and
most importantly how to keep that person. Internet dating sites
should all conduct exit surveys when people opt to leave. Just ask them
when they stop paying or want to delete their profile or don't login for
a month. That feedback is important for your product design and
matching algorithm. But its also important so you know how to market to
that person next. If they've met someone, start coaching them on how
to keep that person. If they didn't, offer personalized assistance to
find out why. What you see with this latest move by Match.com is
evidence that they are pursuing this 'holy grail' again, with
Chemistry.com.
Read the full post on CourtlandBrooks Blog
See all posts on Match.com
See all posts on Chemistry
| |
