VICE - Apr 16 - Alex Furmansky created Sparkology because he wants to end hookup culture. The site requires members to either receive invites from current members or to have a degree from an elite university. Since Sparkology's launch in February 2012, ~7K people have joined and two Sparkology couples have gotten engaged.
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Sparkology: Dating Site For Urban Professionals
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This is a good idea in a crowded niche. It will be interesting if it can differentiate itself. It seems similar to the other high-end matchmaking sites for millionaires. Not sure how profitable it can be unless there is a lot of legwork to satisfy clients. The name branding is okay, but kinda clunky.
Posted by: joe | May 09, 2013 at 05:16 PM