FORBES - Apr 9 - Since launching last fall, Tinder’s addictive quality and explosive growth have become truisms. Tinder users have rated each other’s profiles 3.5 billion times. The company is still seeing 5% day-over-day growth, down from 10% in January. With quick success in the dating market, Tinder is beginning to think about applying their intuitive matchmaking process to other verticals. One industry in their sights: business networking. There is no rejection on Tinder, only mutual matches. Because no one knows that you “like” a profile unless they like yours back, your interest is only unmasked when reciprocated. That means users can swipe all day without feeling like a stalker or risking self-esteem. Tinder still doesn’t make any money. Rad and Mateen, the app's founders, are considering offering premium functionality for paying users.
This post also appears on SocialNetworkingWatch.