TELEGRAPH.CO.UK - Apr 22 - Alison Schwartz and Alexandra Chong, who are long-time friends, created Lulu so women could read and write private reviews of men they are interested in dating. The free app is designed exclusively for women so they can anonymously research any man that they are interested in. Lulu isn't a place to trash-talk however. Since mid-January 2013, 80M profiles have been viewed on Lulu and 12M searches conducted. The business, which employs 14 people, has so far raised $3.5M.