WASHINGTON POST - May 14 - For over a decade, eHarmony has been helping people find a date. Now, the company wants to help people find a job. eHarmony is developing a career service that would connect employers with job seekers. eHarmony is entering an already crowded market dominated by Dice and LinkedIn. And while critics have knocked traditional job boards such as Monster and CareerBuilder as outdated, these sites still accounted for ~18% of external hires in 2012. eHarmony product is still in development and is estimated it will launch in the Q2 2014.
by Sarah Halzack
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Brand extensions are generally very risky, so I'm watching eHarmony's next moves very carefully. They could set a fascinating precedent for the iDating industry.
Posted by: Mark Brooks | May 16, 2013 at 03:38 PM