ECONOMIC TIMES - May 21 - Gourav Rakshit, COO of matchmaking portal Shaadi.com, says he would add 'political views' to the roster of standard criteria like caste, gotra and income status that matchmaking websites use to suggest suitable matches. "We see that today the professional urban youth are keen to know political affiliations of potential partners," says Sanjeev Kumar, business head for simplymarry.com, another matchmaking portal. Social commentator Santosh Desai says it is the social media platform that has changed the scenario. "What was once a private opinion now has a public domain of who I am." he says.