BUSINESSWIRE - May 15 - Code named “Malibu,” the redesign of eHarmony is comprehensive, with a particular focus on the member profile pages. The new eHarmony member profile showcases each individual in a touch-friendly, side-scrolling magazine. eHarmony also removed all third-party ads. In addition to revamping the member profile pages, eHarmony transformed the famous eHarmony relationship questionnaire from a daunting, clinical form into a welcoming, easy-to-use experience. The new sign-up process now takes half the time to complete, and the company has seen a 20% increase in the number of users who finish the questionnaire. eHarmony also revamped the Personality Profile, which will be released later this week.
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