FORBES - June 11 - Sam Yagan, OKCupid co-founder, is convinced that the future is mobile. But even Yagan admits he hasn’t figured it out. “There’s no effective app for hetero hookups, Yagan notes. One of the two apps Yagan’s most keen on tackling is dating through your social graph. That’s what Tinder, the mobile dating startup that Yagan’s IAC/InterActiveCorp Hatch Labs incubated, is doing. Tinder is now a standalone company and IAC/InterActiveCorp is its lead investor. Tinder guys say they’re innovating on the whole process of dating itself. They’ve all experienced difficulties around meeting new people and agree that rejection sucks.